Today Strada, in a great sounding event - surprisingly stemming from a PR stunt. A brilliant collection of artists including Jeff Koons, Robert Rauschenberg and Marina Abramovic have been rounded up to design their own expresso coffee cups, in "Strada presents the illy Art Collection”. 286 designs have been created not only by artists but by film makers, creative types, and a couple of famous faces with contributions from Francis Ford Coppola, David Byrne, Federico Fellini and Pedro Almódovar sounding worth a look.
"The Collection though is not just about ‘famous names’. Over the past 20 years illy has also collaborated with lesser known artists and students from all over the world to give them an opportunity to express themselves through its porcelain cups."
Essentially it revolves around illy's redesign of its expresso cup in 1990 and now, 20 years later, they're a bit pleased and are pulling in famous names to bring their interpretation to this event.
"The illy Art Collection began when the company changed the design of its espresso cup in 1990. Ernesto Illy wanted to create a new, exclusively shaped, cup that could also stand on its own as a work of art. He contacted the designer and architect Matteo Thun to design it and the "illy" espresso cup, as a signature piece, was born. Twenty years on and the exclusively shaped cup is now used in more than 50,000 of the best restaurants and coffee bars in the world, including Strada in Brighton."
This bring us to present, and Strada have got involved and will be host of the exhibition. Some rare designs from Thun in 1990 reach up to £2,500 in auction, so it's a pretty cool thing to be lurking about in the local coffee house.
“Strada presents the illy Art Collection” runs from 16th - 29th June 2010
Times: Open 7 days a week from 11.30 am-10.30 pm and is free of charge.
Location: Strada, 3 The Waterfront, Brighton Marina, Brighton, BN2 5WA.
Map: here
Website: strada.co.uk
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