Sunday, 14 February 2010

Today's idea - The Soft Pack, Freebutt

Today's suggestion: Tonight, The Soft Pack play The Freebutt.
£7.50 / Doors 7.30pm

The Soft Pack started out life in San Diego with a different name entirely: The Muslims. Perhaps predictably, this monicker generated more heat than light and, following endless publicity which focused on their name, The Soft Pack was decided upon as a more appropriate way to present themselves.

What was particularly unfair about the Muslims debacle, is that even when they traded under that contentious brand, it was pretty obvious, pretty early, that they had a keenly developed and sellable sound. The Soft Pack trade in a familiar but rewarding vein of compact, laidback indie rock, drawing comparisons to the Velvet Underground, The Strokes and - most tellingly - The Modern Lovers.

They play the Freebutt tonight unburdened by a contentious name, and promising a set of honed, tuneful vigour. Sample below:

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